Food-To-Go Trends 2018

Are you involved in the exciting world of food on the move? Here is a brief review of a great 2017 and those key trends for 2018.

[From: The Grocer ‘Focus on food on the go’ December 2017.]

  • The 12 month consumer spend on foods-to-go is up by 3.2%
  • Key consumer group millennials. Millennial appetite for adventurous and healthy food. Under 35s have increased spend 5.6% and occasions by 2.5%. Older shoppers remain the most valuable contributing 39% of total value. Baby boomers spend on average 52% more than millennials in a year
  • Average consumer spends £5.75 on lunch
  • Sandwiches have seen growth in 2017 – volumes up 1.2% / value up 2.6% (to £5.424M)
  • Sandwiches are losing market share to sushi and salads
  • 12 month sushi value growth 17.8%. Sushi more of a premium feel than a veggie salad
  • 12 month salads value growth 11.5%*. Salads are growing among all age ranges
  • Adelie sell 1 in 10 pre-packed sandwiches in UK
  • 12-15% of total UrbanEat sales are vegetarian, vegan or healthy – significant growth over last few years
  • High Street and Travel sectors doing well
  • Hot food big driver. Chains that offer hot food are growing faster.this is an offering the large supermarkets are struggling to get right
  • Need for quality
  • Breakfast biggest growth occasion – up 8.5% pa on average in last 2 years
  • UK food-to-go shoppers are especially interested in products that suit particular diets
  • Gluten free doesn’t just appeal to coeliacs
  • Key is to add more product diversity to give a more nutritionally balanced choice
  • Clean eating is less about denial and more about moderation for long term gains
  • World inspired flavours still gaining in popularity – exotic ingredients and flavours – eg Mexican chilli beef
  • Instagrammable food – visual appeal important. Melted cheese toasties or panini that look fantastically indulgent
  • ‘Dripping with cheese’ – or meat of great provenance (stress provenance) (stickers)
  • “The reality of on-the-go eating is that one-handed no-mess consumption products are the ideal. Expect to see bite size versions, cone pizzas, waffle cone breakfasts – eating a ‘proper’ meal on the move.”
    *Kantar Worldpanel 52 w/e 13 Aug 2017

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