Buckmoorend Farm Shop

2015

New Farm Shop Specialising in Home Reared Meats

 

 

Brief

Third generation farmer Daniel Hares and his partner Steph wanted to create an outlet for their tasty home reared meats from the farm and decided to open a farm shop on site. They asked us to become involved from day one to advise on set up, opening, trading and expansion.

Process

Branding that conveyed the core ethos of the new farm shop was our top priority. We advised on opening hours, merchandising and sales strategies. We also organised a PR campaign to support the opening and devised an advertising strategy to support initial trading with constant progress reports for press and media. We arranged for the design and supply of signage to the shop.

Actual Outcome

What a great success Buckmoorend Farm Shop at Butlers Cross on the Chequers Estate near Ellesborough, Aylesbury has been. Steph & Daniel have worked incredibly hard to make the very best of their new venture and trading has improved steadily. They loved their branding which we have maintained across a range of marketing materials since. The opening press coverage was picked up by local radio and in an era of increasing focus on digital media, the hard press copy and advertising campaign has served us very well indeed. We continue to be involved in an era of new expansion including longer opening hours.

Get in touch

01844 202 884