Packaging to Impress

2015

Great New Stand-Out Packaging for Impress Sandwiches

Family business, Impress Sandwiches, wanted a brighter showcase for their wholesome, fresh, hand cut sandwiches, which have been a favourite in the foodservice sector since 1989. The new packaging needed to have stand-out on retail shelves across the food-to-go category.

We created new figures to build the story around the brand and to shout out clear messages about the quality, ingredients and freshness of their sandwich range. New figures include the bowler hat wearing ‘Mr Impress’ on front of pack, set in spring and summer environments featuring bees, clouds, bunting and sunflowers, all against a kraft paper background which enhances the fillings at their very best.

New packaging labels and packs for the rest of their range, including wraps, salads and sushi platters capture the same fresh characters and spirit and bring a little fun into daily eating needs.