Brand Refresh in Sustainable Packaging
We are uber proud of the brand new look for Tims Dairy’s Greek style range of yogurts and their new launch into pots which are 100% recycled and 100% recyclable, so they can become yogurt pots again and again.
Working with the fantastic team at Wonderland Design the aim was to “Create Amazing” through a fresh new look, with better stand-out on shelf and clearer messaging on the pot. Also, to bring the wonderful Tims Dairy family business brand ethos to the fore in a modern, fresh and happy way.
The inspiration for the new look has been our beautiful daisy logo which now has pride of place on the front of the pot. The key message of “Greek Heritage. British Made” comes through and their support of UK , using only fresh British milk.
“We wanted to bring some energy, freshness and optimism to the yogurt category – and a thank you to excite our loyal fans, old and the many new ones from the last few months. We have been ‘Creating Amazing Since 1949’ and we’re not going to stop now!” says Managing Director Chris Timotheou.
We began the project just before the onset of Covid 19 and decided to forge ahead to bring some excitement and positivity to the category as we all try to bounce back stronger from Covid. See the range here.
The launch has been a huge success and ensured growth during the pandemic with a flood of fantastic feedback to boot. What’s more it is soon re-launching in sustainable packaging which is 100% recycled and 100% recyclable.